I think Mo Rocca is a perfect fit for doing pieces like this. Though somehow I’m getting the feeling that there have been lots of pitch meetings where there were blank stares and nervous glances around the room.
“You want to do what?”
I think CBS would have better luck getting this to go viral if they made embedding the video easier. If I want to share something physical with a friend — a book, a CD, a DVD, I don’t tell them they have to come over to my place to use them.
On the other hand, Posterous knew exactly what to do when I used their browser bar button. I can’t say enough times how much I love this platform.
UPDATE: OK, so when you hover over the video the “share” links are all there. Don’t know how I missed that this morning.
UPDATE II: Stopped the clip from autoplaying. Also found that the sharing links don’t appear during the pre-roll ad. That’s how I missed it.