Imagine Pot Was Legal. How Would You Brand It? | Design & Innovation | Fast Company

Woeful state budgets have relit the long-burning debate about pot legalization—couldn’t California rescue itself by making weed legal, then taxing it? Meanwhile, more than 40% of Americans now favor legalization–which is the highest portion since the 1980s; Nate Silver, at FiveThirtyEight, has watched the trends and estimates that popular support will become overwhelming in 15 years time.

So Print, the hoary graphic-design magazine, posed a challenge to four top designers: How should the package of legal weed actually look? Each of them took a radically different approach.

Personally, I’d try to do a co-branding deal with Oreos just as fast as I could.